How Johnny Rockets, Guy Fieri, Starbucks, and M&M/Mars Leverage Their Brand IP for Big Profits Internationally!!!

How Johnny Rockets, Guy Fieri, Starbucks, and M&M/Mars Leverage Their Brand IP for Big Profits Internationally!!! August 24, 2022Leave a comment

Traveling internationally, you instantly recognize international restaurant brands


When a company builds its IP brand, it can leverage it all over the world!!!


Restaurants license their IP internationally!


Importance of International brand protection.

Johnny Rockets All-American Brand

The first Johnny Rockets restaurant opened June 6, 1986 on the iconic Melrose Avenue in Los Angeles. Since that time, the chain’s timeless All-American brand has connected with customers across the U.S. and in 26 other countries around the globe.

In 2021, Johnny Rockets Opened 12 International Locations










Guy Fieri Celebrity Chef & International Brand

Celebrity Chef personality Guy Fieri of TV show, “Diners, Drive-ins and Dives” fame has leveraged his brand name IP into a restaurant brand. Guy Fieri’s Kitchen + Bar has 10 US locations and 5 international locations in Dubai, South Africa, and Cancun. 










Starbucks Global Brand

It may seem like there’s a Starbucks on nearly every corner. But the Seattle-based coffee giant, which has been making global expansion central to its growth for many years, now officially has more units outside the U.S. than it does inside.


Starbucks has 14,606 company and licensed stores in the U.S. and 14,687 company and licensed units in all other countries, according to Q4 2018 company data.


A large number of those global units are in Asia, where Starbucks has been making a massive expansion push.










Tolberone Swiss Chocolate International Brand

Tolberone Swiss chocolate 🍫 was created in 1876 by Theodor Tobler and Emil Baumann….

It’s been around for more than 100 years. The secret recipe, which is unchanged since it was first developed, includes milk chocolate, nougat, almonds and honey merged into its distinctive triangular shape. The triangular shape is thought to represent the Matterhorn in the Swiss Alps while the image of the bear which can be seen in the mountain symbolises the town of the chocolate’s origin. 

Available in 122 countries worldwide, it is commonly associated with airports as 25% of all Toblerone chocolate bars are sold in duty-free shops. Marketers at Toblerone have built upon the brand’s strong associations with Switzerland, and airport retail remains a major focus for this million-dollar brand.









M&Ms/Mars Candies International Dominance

The Mars family’s $94 billion fortune is rooted in its family-owned candy empire, Mars Inc. Founder Frank Mars learned to hand-dip chocolates at a young age; in 1911, he began selling candy from his kitchen in Tacoma, Washington. More than 400 million M&Ms are produced in the US every day.












Want to Leverage Your IP Globally like a Big Business Brand?


✅You must have a strategy to protect your IP‼️


✅You must have a strategy to enforce and defend your IP rights‼️


✅You must have a strategy to get paid from your IP‼️


🚩Don’t wait until it’s too late.


🚩Don’t wait until your social media handles are stolen


🚩Don’t wait until you get a cease and desist


🚩Don’t wait until you’re being sued


🚩Don’t wait until you’re being copied


✅Take steps to protect yourself today


✅contact our office today

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